Tuğba Atasoy is born in Istanbul at 1986. She graduated from Yeditepe University, Faculty of Fine Arts ; Fashion and Textile Design Department in 2009 ranking with 1st degree. Atasoy also had her Master’s degree at Yeditepe University from Social Sciences Institute Graphic Design Department. As a designer, she started her career as a style consultant. But actually after 2 years of graduation at 2011, she established her own brand. In Atasoy's collections, the main lines are based on being elegant and stylish. Her designs and the quality of fabrics & patterns are the most important criteria of her brand. Tugba Atasoy’s Showroom in Nişantaşı gives a high level of custom designed couture service.